PLAY CLEAN
with NEW O-Wool organic,
chlorine-free, washable wool.

Washable wool has changed the way we play. It performs, it’s comfortable, and it’s convenient. With superior moisture management, insulative-ability, and natural odor resistance—washable wool is fast-becoming the go-to choice for next-to-skin layers. But most washable wool has a dirty secret—it’s treated with chlorine and synthetic resins.

Not ours. Vermont Organic Fiber Company uses an innovative hydrogen peroxide-based process to make O-Wool Washable performance fabrics and yarns that are strong, soft, and resist pilling.

For morning runs or for first ascents, your customers are demanding safer, sustainable products that help them play to their potential. Using O-Wool Washable makes it easier than ever for your customers to stay active, stay healthy, and help protect our environment.

Differences between 3e-WOOL and other products
Raw Wool	3e-WOOL

Under a microscope raw wool fiber appears covered in scales.
Those scales make raw wool itchy and also cause the fiber to shrink when wet. Most washable wool is scoured with chlorine to remove the scales and coated with synthetic resins (making the wool softer and preventing shrinkage). Chlorine from the washing process can create chlorinated hydrocarbons, hramful toxins that accumulate in the environment and in our bodies.

O-Wool Washable is different. We start with high-quality low-micron merino wool from sheep raised organically by our farm partners. We gently remove scales through a process that uses non-toxic hydrogen peroxide. We don't coat our fiber in resins. Our process leaves the wool as soft, strong, and shrink resistant as the other suff -- naturally. Plus, because we're gentler on the fiber, our yarns and fabrics pill far less than our competitor's.